Hi, I'm Phong — a product designer based in Melbourne

I'm a designer with over 10 years of experience, currently working as a senior UX designer at Deloitte Digital. I specialise in CRO and experimentation, integrating human centred design with data-driven strategies.

Featured projects

Image of Westpac credit card application pages on a phone

Westpac: Modernising the Credit Card application process

Reducing a 5-day credit card application process to just 5 minutes, through strategic UX design.

See the project

Westpac: Modernising the Credit Card application process

Reducing a 5-day credit card application process to just 5 minutes, through strategic UX design.

See the project

Desktop and mobile screens of new home loan landing page for Bendigo Bank

Bendigo Bank: Empowering users in their Home Loan journey

Streamlined the home loan page with a repayment calculator, boosting user engagement and inquiries.

See the project

Bendigo Bank: Empowering users in their Home Loan journey

Streamlined the home loan page with a repayment calculator, boosting user engagement and inquiries.

See the project

Clients I've worked with

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch