About me
Hi, I'm Phong, a Senior Product Designer based in Melbourne with over a decade of experience turning complex problems into products people actually enjoy using.
I started out in graphic design, but curiosity about how people interact with technology pulled me toward UX and product strategy. That path has taken me through some fascinating spaces, from navigating FinTech ecosystems at NAB and Westpac to designing apps that help Cochlear users set up and manage their hearing devices. Along the way I've developed a knack for translating intricate business challenges into experiences that feel simple and human, grounded in empathy, evidence, and a belief that good design should be inclusive and functional, not just beautiful.
I've spent time embedded with cross-functional teams at Deloitte Digital and obsessing over how people find their next home at View.com.au. Different contexts, same north star. Products that are accessible, intuitive, and genuinely useful.
Experience
View.com.au
Senior Product Designer
April 2025 – Present
At View.com.au, I focus on bridging the gap between property discovery and mortgage engagement to create a seamless end-to-end customer journeys. I work closely with product and business stakeholders to prioritise features that balance user needs with revenue and growth objectives, specifically identifying and removing friction across high-intent flows like search and broker connections. By translating complex financial and property concepts into intuitive, user-friendly interfaces, I’ve helped improve user confidence and comprehension, while using behavioural data and design thinking to influence the overall product direction.
Deloitte Digital
Senior Consultant/UX Designer
March 2022 – April 2025
Projects
CRO & Experimentation
March 2022 – April 2025
Bendigo Bank, MyState Bank, P&O, R.M.Williams, HCF & Country Road Group
Conducted UX/UI experimentation to improve on-site customer experiences and optimise the sales journey/onboarding process. Mapped user flows and customer journeys to simplify the onboarding process. Facilitated design ticketing and discovery workshops to collect stakeholder feedback, identify user pain points, and guide key design decisions. Presented work and insights to clients, ensuring alignment and transparency throughout the project lifecycle.
Cochlear
June 2024 – April 2025
While working with Cochlear, I led UX discovery initiatives and journey mapping across multiple products to uncover opportunities and mitigate risks within the customer experience. I facilitated stakeholder validation sessions to ensure design requirements remained aligned with business goals and technical constraints. My focus was on delivering end-to-end solutions—from low-fidelity wireframes to high-fidelity prototypes—that consolidated misaligned experiences and reduced technical debt. By streamlining these flows, I helped create a more cohesive digital ecosystem that addressed key business objectives while simplifying the experience for the end-user.
NAB
October 2022 – April 2024
Designed high-fidelity UI and prototypes for web and app onboarding experiences catering to both existing and new customers. Shaped and designed a highly technical API developer portal tailored for internal and external users. Delivered user-centric UX utilising research metrics such as heuristics, competitor analysis, and friction metrics. Conducted regular customer testing, synthesised insights, and presented results to key stakeholders. Contributed to the client’s design system by crafting reusable components for the design library, thereby ensuring consistent and efficient design processes.
Westpac
June 2022 – October 2022
Designed high-fidelity UI and prototypes for onboarding existing customers, ensuring a seamless user experience. Facilitated discovery workshops with major stakeholders, presenting user flows, stories, and designs to outline use cases and align on a shared vision. Led technical validation sessions with business analysts and technical teams to ensure design feasibility and alignment. Collaborated across teams to unite stakeholders, fostering a cohesive vision and ensuring comprehensive project alignment.
New Republique
Senior UX Designer
December 2021 – March 2022
Worked across multiple clients like CRG, Bendigo Bank, HCF, P&O Cruises, R.M.Williams and Pizza Hut. Leading strategically focused, data-driven UX projects with a focus on CRO optimisation and experimentation. Successfully enhancing customer engagement and improving user experiences to drive significant business value.
Big Red Group
Senior Digital/Interaction Designer
June 2014 – December 2021
Worked across a diverse range of clients including Coles, Jetstar, BP, Bupa, Medibank, Renault, Virgin Australia, Gomo, and Optus, leading quality control initiatives to maintain top-tier design standards while delivering high-value digital advertising campaigns, landing pages, eDMs, user flows, and bespoke digital products; also collaborated with Medibank stakeholders to introduce new technical processes through workshops and learning sessions that enabled the rapid creation and launch of over 1,000 digital ad campaigns within minutes.
Education
Web Accessibility & Inclusive Design
Professional Certification
Foundations of User Experience (UX) Design
Diploma of Interactive Digital Media
Swinburne University
Bachelor of Design in Communication Design
RMIT University
Skills
Design Tools
Software:
Figma, Sketch, Adobe XD, InVision, Webflow, Framer, Miro, Adobe Creative Suite (including After Effects & Premiere).
Project Management:
Jira, Trello, Confluence.
Design Skills
Core Skills:
Inclusive design & accessibility, wire-framing, prototyping, user flows, user research, workshop facilitation, storyboarding, high-fidelity UI design, customer testing, graphic design, visual design, illustration, basic HTML/CSS, CRO experimentation.
Additional Expertise:
Proficient in Agile, Scrum, and Kanban frameworks. Experience in creating and maintaining comprehensive design systems and component libraries. Strong written and verbal communication skills. Effective teamwork in cross-functional environments. Proven leadership abilities to guide teams towards achieving common goals.